[Infographic]: Why Now Is The Time To Take On ABM

April 3, 2017 Heather Lohmann

By now, pretty much everyone and their mothers have heard of Account-Based Marketing, or ABM.

With so many influencers at play within every account, it  makes perfect sense for B2B organizations to strategically target and market to specific companies, teams, and decision makers. But here’s the thing—it’s expensive, it’s time-consuming, and you can’t always be sure about what’s going to work. So, is it worth it?

Check out our ABM benchmark infographic below to see how you can get the most out of your Account-Based Marketing efforts, and why there’s no better time than now to get started.

 



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The post [Infographic]: Why Now Is The Time To Take On ABM appeared first on BrightFunnel.

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