Blog

B2B Marketing Attribution & Forecasting

  • The Marketo Meltdown and The Holy Grail of SaaS Stickiness

    When I got into the office yesterday morning the first thing on my to-do list was to create a content program in Marketo for a new ebook we were launching. I opened my computer, filled up my water...

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  • [Video] Between 2 Dragons: A Game of Thrones Marketing Recap Of Season 7, Episode 1

    [Video] Between 2 Dragons: A Game of Thrones Marketing Recap Of Season 7, Episode 1

    The post [Video] Between 2 Dragons: A Game of Thrones Marketing Recap Of Season 7, Episode 1 appeared first on BrightFunnel.

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  • How Emerging Technologies Help Marketers Unearth Buyer Insights

    The post How Emerging Technologies Help Marketers Unearth Buyer Insights appeared first on BrightFunnel.

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  • How Marketing Leaders Can Create a Culture of Measurement

    The post How Marketing Leaders Can Create a Culture of Measurement appeared first on BrightFunnel.

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  • Top Tips for Tracking the Event Marketing Metrics That Matter

    The post Top Tips for Tracking the Event Marketing Metrics That Matter appeared first on BrightFunnel.

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  • [Cheatsheet] How to Implement and Measure the New Demand Waterfall

    The post [Cheatsheet] How to Implement and Measure the New Demand Waterfall appeared first on BrightFunnel.

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  • How to Effectively Measure Customer Upsells, Renewals and Retention Rates

    The post How to Effectively Measure Customer Upsells, Renewals and Retention Rates appeared first on BrightFunnel.

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  • [Case Study] BrightFunnel Success Story: Lionbridge Leverages Multi-Touch to Become Agile ABM Marketers

    The post [Case Study] BrightFunnel Success Story: Lionbridge Leverages Multi-Touch to Become Agile ABM Marketers appeared first on BrightFunnel.

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  • [Ebook] The Problems with DIY Marketing Reporting

    The post [Ebook] The Problems with DIY Marketing Reporting appeared first on BrightFunnel.

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  • [Video] Funnelside Success Story: Blackbaud

    The post [Video] Funnelside Success Story: Blackbaud appeared first on BrightFunnel.

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  • 3 Ways to Update Your Buyer’s Journey from MarTech 2017

    The post 3 Ways to Update Your Buyer’s Journey from MarTech 2017 appeared first on BrightFunnel.

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  • What Did You Get For That Event You Spent $50k On?

    The post What Did You Get For That Event You Spent $50k On? appeared first on BrightFunnel.

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  • [Podcast] Funnelside Chats Presents: Scott Brinker, Co-Founder & CTO of ion Interactive and Editor of ChiefMartec

    The post [Podcast] Funnelside Chats Presents: Scott Brinker, Co-Founder & CTO of ion Interactive and Editor of ChiefMartec appeared first on BrightFunnel.

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  • The State of Sales Development: My Takeaways from TOPO Summit

    The post The State of Sales Development: My Takeaways from TOPO Summit appeared first on BrightFunnel.

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  • Revenue Rockstar: Brandon Redlinger from Engagio

    The post Revenue Rockstar: Brandon Redlinger from Engagio appeared first on BrightFunnel.

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  • [Podcast] Funnelside Chats Presents: Howard Ting, CMO of Nutanix

    The post [Podcast] Funnelside Chats Presents: Howard Ting, CMO of Nutanix appeared first on BrightFunnel.

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  • [Recap Blog] Marketo Summit 2017: What We Learned at This Year’s Big Event

    The post [Recap Blog] Marketo Summit 2017: What We Learned at This Year’s Big Event appeared first on BrightFunnel.

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  • [Live Blog] The Age of the Engagement Economy: Day 1 of Marketo Summit 2017

    [Live Blog] The Age of the Engagement Economy: Day 1 of Marketo Summit 2017

    The post [Live Blog] The Age of the Engagement Economy: Day 1 of Marketo Summit 2017 appeared first on BrightFunnel.

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  • Announcing AI-Powered Marketing Attribution

    Announcing AI-Powered Marketing Attribution

    BrightFunnel announces our latest marketing attribution advancement, a machine learning attribution engine, which lets marketers set custom weights.

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  • [Coloring Book] The Creatures of the Funnel Forest at Marketo Summit 2017

    [Coloring Book] The Creatures of the Funnel Forest at Marketo Summit 2017

    Meet the creatures of BrightFunnel's Funnel Forest and print out our revenue-focused coloring book, created for Revenue Rockstars of all ages!

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