3 Reasons Multi-Touch Attribution is Essential for ABM Success

April 20, 2018 Allie Butters

BrightFunnel team
Account-based marketing (ABM) might just be the best thing since sliced bread. In fact, 81% of marketers found the ROI of ABM to be higher than all other marketing initiatives (source: Lenati). Can I assume that you’re dipping your toes in the water, or it’s on your radar? If you’ve already gotten started, you’re likely […]

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