Marketing is all about “Connecting marketing investments to revenue… and making sense of attribution data is even harder”, so says BrightFunnel and we agree it should always have been this way. In this episode, SLMA Radio host Jim Obermayer intervies BrightFiunnel's CMO Dayna Rothman to understand how this is done in the prospects journey and why it can apply to every marketing department.
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Funnelside Chat with Scott Brinker of Ion Interactive
Funnelside Chat with Scott Brinker of Ion Interactive by BrightFunnel