SLMA Radio: Defining the Benefits of Revenue Intelligence

July 12, 2017 Amelia Ibarra

Marketing is all about Connecting marketing investments to revenue… and making sense of attribution data is even harder”, so says BrightFunnel and we agree it should always have been this way.  In this episode, SLMA Radio host Jim Obermayer intervies  BrightFiunnel's CMO Dayna Rothman to understand how this is done in the prospects journey and why it can apply to every marketing department.  

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