How to Implement and Measure the New Demand Waterfall

June 27, 2017

If you have been to any marketing conferences this year, you have probably heard that the traditional sales process has changed--and key industry analysts are taking notice and have built out a new sales funnel that marketers can implement. 

In this cheatsheet, we go over what has changed in the new demand waterfall, how to implement changes, and how to measure marketing and sales engagement.

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The Marketing Leader's Playbook For Creating a Culture of Measurement
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