Marketers today are being held accountable for their contribution to revenue. But with so many channels, so many content pieces, and long sales cycles...how do you keep track of it all? How do you pull in analytics for offline channels? How do you know what content and what channels are working? How do you optimize that mix so that you end up with the best possible results?
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Aberdeen Group: A Marketing Reality Check for CMOs on Revenue Attribution
This report from analyst firm Aberdeen Group covers the current state of marketing attribution, the attribution models, and what best-in-class marketers are doing to measure their impact on revenue.
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[Aberdeen Report] Does Your Marketing Team Need a Revenue Attribution Reality Check?
Learn about what research analyst firm Aberdeen Group discovered about revenue attribution and the state of B2B marketing measurement.
[Video] Funnelside Success Story: EverString
Read about what BrightFunnel BFF EverString is getting out of the B2B marketing attribution and marketing analytics platform.
[Podcast] Funnelside Chats Presents: B2B Thought Leader Ardath Albee
Listen to our Funnelside Chat with content guru Ardath Albee to hear about creating great buyer personas and telling great stories your audience will love.
Funnelside Success Story: Ellie Mae
Get a behind-the-scenes look at the making of BrightFunnel's first Funnelside Success Story video, featuring Doug Ricketts from Ellie Mae.
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Hear about how BrightFunnel helps EverString tackle marketing reporting challenges and more.
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Find out how Ellie Mae is better equipped to tackle marketing challenges with BrightFunnel.
The Number One Report You Need to Assess the Health of Your Funnel
B2B marketers often struggle to know what they should report on. Here, we run through the one of the most essential reports: revenue funnel analysis.
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Our highlights from Jill Rowley's Funnelside Chats episode!
How to Hire, Structure, and Train Your Revenue Team for ABM Success
Watch BrightFunnel VP of Marketing and Sales Development Dayna Rothman's presentation from Revenue Summit 2017 and learn how to hire, structure, and train your team for success.
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