Thinking about implementing a marketing attribution platform and need to get your key stakeholders bought in? Well, you have come to the right place! Download this ebook for a step-by-step guide on how to build an iron-clad business case for marketing attribution.
In this ebook you will learn:
- How to choose your stakeholder committee
- How to differentiate between each attribution model
- How to pitch to your CMO, VP of Sales, CEO, and key members of your marketing team
- How to develop your overall business case
- How to overcome key objectives you might face