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Most Recent Flipbooks
Beware! The Risks of Choosing a First Generation Marketing Attribution Platform
How to Build a Business Case for a Marketing Attribution Platform
Why Microsoft Dynamics CRM Reporting Doesn't Work for B2B Marketers
The Marketing Leader's Playbook For Creating a Culture of Measurement
4 Big Reasons Not to DIY Your Marketing Reporting
Why Salesforce Reporting Doesn't Work for B2B Marketers
Read about why Salesforce can’t accurately track influence across the entire buyer journey, and how its limitations keep you from getting the full picture at an account level.
The Updated Buyers Journey: Why Web Tracking Matters
Find out why tracking those anonymous leads matters, the problems that might arise with tracking, and what you can do to identify those leads.
The B2B Marketer's Guide to Tactical Reporting
Tactical tips for data-driven marketing reporting. Learn how to pinpoint your biggest successes and develop smarter strategies.
ABM Benchmark Insights Report Q3 2016
Benchmark data on the state of account-based marketing today. Findings, analysis, and tips to help guide your ABM strategy.
The Practical Guide to Account-Based Marketing Measurement
Learn everything you need to know about planning, launching, and measuring your ABM initiatives.
Definitive Guide To Multi-Touch Attribution
Uncover true marketing impact and learn everything you need to know about multi-touch attribution, and how to apply it to your business.
The New B2B Buyers Journey
The traditional B2B "sales funnel" has changed forever. This eBook offers new tactics to engage prospects at every stage in the new B2B reality.
Buyer's Guide to B2B Marketing Attribution
Understand how to solve one of the top challenges B2B marketers face: Attribution.
The Analytics Cloud Review: A Primer for B2B Marketers