Marketers today are being held accountable for their contribution to revenue. But with so many channels, so many content pieces, and long sales cycles...how do you keep track of it all? How do you pull in analytics for offline channels? How do you know what content and what channels are working? How do you optimize that mix so that you end up with the best possible results?
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The Revenue MarTech Landscape
Cheatsheet: Getting Ready for Marketing Attribution
How to Build a Business Case for a Marketing Attribution Platform
The Marketing Leader's Playbook For Creating a Culture of Measurement
How to Implement and Measure the New Demand Waterfall
Vendor Landscape: New Technologies Make B2B Marketing Performance Management a Reality
The Top 5 Reports That Every B2B Marketer Needs
Are you showing your boss the metrics that she really wants to see? Learn how to access and better understand the reports that mean the most for you, your team, and the business with this ebook.
4 Big Reasons Not to DIY Your Marketing Reporting
Funnelside Success Story: Blackbaud
Aberdeen Group: A Marketing Reality Check for CMOs on Revenue Attribution
This report from analyst firm Aberdeen Group covers the current state of marketing attribution, the attribution models, and what best-in-class marketers are doing to measure their impact on revenue.
Funnelside Success Story: Ellie Mae
Get a behind-the-scenes look at the making of BrightFunnel's first Funnelside Success Story video, featuring Doug Ricketts from Ellie Mae.
Funnelside Success Stories - EverString
Hear about how BrightFunnel helps EverString tackle marketing reporting challenges and more.
Why Salesforce Reporting Doesn't Work for B2B Marketers
Read about why Salesforce can’t accurately track influence across the entire buyer journey, and how its limitations keep you from getting the full picture at an account level.
The Practical Guide to Account-Based Marketing Measurement
Learn everything you need to know about planning, launching, and measuring your ABM initiatives.
2017 Demand Generation Benchmark Survey
Demand Gen Report's 2017 Demand Generation Benchmark Survey Report offers an in-depth look at the trends, tactics, and tools at the top of DG marketers' minds this year.
Definitive Guide To Multi-Touch Attribution
Uncover true marketing impact and learn everything you need to know about multi-touch attribution, and how to apply it to your business.
ABM Benchmark Insights Report Q3 2016