How to Measure and Optimize Your Multi Channel Strategy

May 30, 2017

Marketers today are being held accountable for their contribution to revenue. But with so many channels, so many content pieces, and long sales cycles...how do you keep track of it all? How do you pull in analytics for offline channels? How do you know what content and what channels are working? How do you optimize that mix so that you end up with the best possible results?

PFL’s CMO, Daniel Gaugler, and BrightFunnel’s VP of Marketing and Sales Development, Dayna Rothman, join forces to walk you through How to Measure and Optimize Your Multi-Channel Strategy. 

Previous Video
Funnelside Success Story: Blackbaud
Funnelside Success Story: Blackbaud

Next Ebook
Aberdeen Group: A Marketing Reality Check for CMOs on Revenue Attribution
Aberdeen Group: A Marketing Reality Check for CMOs on Revenue Attribution

This report from analyst firm Aberdeen Group covers the current state of marketing attribution, the attribu...