The Revenue MarTech Landscape

September 6, 2017

If you have ever seen Scott Brinker’s Marketing Technology Landscape Supergraphic, you know that martech can be a crowded and confusing place. Plus, not all the elements and vendors on the supergraphic are relevant for every marketer and every business.

At BrightFunnel, we are all about revenue marketing and we want to help marketers build a tech stack that optimizes revenue generation and acceleration. And to address the needs of the revenue marketer, we created our own graphic to describe how we see The Revenue MarTech Landscape. 

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