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This report from analyst firm Aberdeen Group covers the current state of marketing attribution, the attribution models, and what best-in-class marketers are doing to measure their impact on revenue.
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Get a behind-the-scenes look at the making of BrightFunnel's first Funnelside Success Story video, featuring Doug Ricketts from Ellie Mae.
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Hear about how BrightFunnel helps EverString tackle marketing reporting challenges and more.
Why Salesforce Reporting Doesn't Work for B2B Marketers
Read about why Salesforce can’t accurately track influence across the entire buyer journey, and how its limitations keep you from getting the full picture at an account level.
The Practical Guide to Account-Based Marketing Measurement
Learn everything you need to know about planning, launching, and measuring your ABM initiatives.
2017 Demand Generation Benchmark Survey
Demand Gen Report's 2017 Demand Generation Benchmark Survey Report offers an in-depth look at the trends, tactics, and tools at the top of DG marketers' minds this year.
Definitive Guide To Multi-Touch Attribution
Uncover true marketing impact and learn everything you need to know about multi-touch attribution, and how to apply it to your business.
ABM Benchmark Insights Report Q3 2016