The Updated Buyers Journey: Why Web Tracking Matters

February 6, 2017

Up until recently, marketers had trouble deciphering where their website traffic came from. A lead could download an ebook and sign up for a demo, but the original touchpoint that led them to that offer remained a mystery. This ebook runs through why tracking those anonymous leads matters, the challenges that might arise with tracking, and what you can do to start identifying all of your leads.

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