True business transformation requires a marketing department that is forward-thinking when it comes to tracking marketing performance. However, many marketers have backward-looking approaches to measurement which hinders innovation. Enter marketing attribution technology--or Marketing Performance Management (MPM) as Forrester has named the category.
Download this report and learn a third party perspective on the power of marketing attribution. This report outlines the why marketing attribution is critical for success and goes into detail outlining the group of dynamic technologies that are emerging to support B2B marketers and their effort to illustrate compelling value.