Did you know that 32% of marketers surveyed by Demand Gen Report said they are directly measured on how much pipeline they've influenced? Or that 88% said that the ability to measure and analyze marketing impact is a top priority for 2017?
Are your team's measurement and planning priorities in line with these trends?
These days, B2B marketers are all about measuring how their campaigns impact the bottom line. It's not just about email click-throughs or leads generated anymore—data-driven marketers who want to see more wins are investing in multi-touch attribution and gaining more visibility into the entire customer journey.
Learn more about what successful marketers are focusing on and measuring this year by downloading Demand Gen Report's 2017 Demand Generation Benchmark Survey.