Cheatsheet: Getting Ready for Marketing Attribution

August 21, 2017

In today's complex B2B buying journey, not only does it take multiple marketing engagements to move a lead from acquisition to close, but most B2B sales transactions involve multiple decision makers and influencers within an account.

This is where multi-touch attribution can be really helpful to understand and measure each and every touch in sales cycle. 

Download our checklist to learn how to ensure accurate and actionable data as you get ready to make marketing attribution part of your marketing strategy. 

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