How to Build a Business Case for a Marketing Attribution Platform

July 25, 2017

Thinking about implementing a marketing attribution platform and need to get your key stakeholders bought in? Well, you have come to the right place! Download this ebook for a step-by-step guide on how to build an iron-clad business case for marketing attribution. 

In this ebook you will learn:

  • How to choose your stakeholder committee
  • How to differentiate between each attribution model
  • How to pitch to your CMO, VP of Sales, CEO, and key members of your marketing team 
  • How to develop your overall business case
  • How to overcome key objectives you might face
Previous Ebook
Cheatsheet: Getting Ready for Marketing Attribution
Cheatsheet: Getting Ready for Marketing Attribution

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What is BrightFunnel?