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The Top 5 Reports That Every B2B Marketer Needs
Are you showing your boss the metrics that she really wants to see? Learn how to access and better understand the reports that mean the most for you, your team, and the business with this ebook.
How to Track the Campaign Metrics That Matter
What to Say Next: How B2B Marketers Can Turn Analytics into Actionable Buyer Insights
When it comes to your marketing campaigns and content, how do you know what to say, when to say it, and who to say it to? Find out how to start tracking and measuring your buyer journey so that you ca
Why Salesforce Reporting Doesn't Work for B2B Marketers
Read about why Salesforce can’t accurately track influence across the entire buyer journey, and how its limitations keep you from getting the full picture at an account level.
5 Ways To Ensure Your Website is Measurable After a Website Re-Design
The post 5 Ways To Ensure Your Website is Measurable After a Website Re-Design appeared first on BrightFunnel.
2017 Demand Generation Benchmark Survey
Demand Gen Report's 2017 Demand Generation Benchmark Survey Report offers an in-depth look at the trends, tactics, and tools at the top of DG marketers' minds this year.
The B2B Marketer's Guide to Tactical Reporting
Tactical tips for data-driven marketing reporting. Learn how to pinpoint your biggest successes and develop smarter strategies.
The Practical Guide to Account-Based Marketing Measurement
Learn everything you need to know about planning, launching, and measuring your ABM initiatives.
Definitive Guide To Multi-Touch Attribution