Marketing Reporting

  • Aberdeen Group: A Marketing Reality Check for CMOs on Revenue Attribution

    Aberdeen Group: A Marketing Reality Check for CMOs on Revenue Attribution

    This report from analyst firm Aberdeen Group covers the current state of marketing attribution, the attribution models, and what best-in-class marketers are doing to measure their impact on revenue.

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  • Funnelside Success Story: Ellie Mae

    Funnelside Success Story: Ellie Mae

    Get a behind-the-scenes look at the making of BrightFunnel's first Funnelside Success Story video, featuring Doug Ricketts from Ellie Mae.

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  • The Top 5 Reports That Every B2B Marketer Needs

    The Top 5 Reports That Every B2B Marketer Needs

    Are you showing your boss the metrics that she really wants to see? Learn how to access and better understand the reports that mean the most for you, your team, and the business with this ebook.

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  • The Big Problem for Marketers Reporting in SFDC

    The Big Problem for Marketers Reporting in SFDC

    The post The Big Problem for Marketers Reporting in SFDC appeared first on BrightFunnel.

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  • Why Salesforce Reporting Doesn't Work for B2B Marketers

    Why Salesforce Reporting Doesn't Work for B2B Marketers

    Read about why Salesforce can’t accurately track influence across the entire buyer journey, and how its limitations keep you from getting the full picture at an account level.

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  • 2017 Demand Generation Benchmark Survey

    2017 Demand Generation Benchmark Survey

    Demand Gen Report's 2017 Demand Generation Benchmark Survey Report offers an in-depth look at the trends, tactics, and tools at the top of DG marketers' minds this year.

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  • The B2B Marketer's Guide to Tactical Reporting

    The B2B Marketer's Guide to Tactical Reporting

    Tactical tips for data-driven marketing reporting. Learn how to pinpoint your biggest successes and develop smarter strategies.

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  • DIY Marketing Reporting is Hard: 5 Reasons to Let BrightFunnel Do the Work

    DIY Marketing Reporting is Hard: 5 Reasons to Let BrightFunnel Do the Work

    The post DIY Marketing Reporting is Hard: 5 Reasons to Let BrightFunnel Do the Work appeared first on BrightFunnel.

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  • Tegile - Customer Success Story

    Tegile - Customer Success Story

    Read about how Tegile's marketing team brought their marketing, sales, and executive teams together by building a culture of measurement with BrightFunnel.

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  • Straight From the CMO’s Mouth: Best Practices for Across-the-Team Reporting

    Straight From the CMO’s Mouth: Best Practices for Across-the-Team Reporting

    The post Straight From the CMO’s Mouth: Best Practices for Across-the-Team Reporting appeared first on BrightFunnel.

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