Download industry best practices and analyst reports around demand marketing and measurement.
Vendor Landscape: New Technologies Make B2B Marketing Performance Management a Reality
Aberdeen Group: A Marketing Reality Check for CMOs on Revenue Attribution
This report from analyst firm Aberdeen Group covers the current state of marketing attribution, the attribution models, and what best-in-class marketers are doing to measure their impact on revenue.
ABM Benchmark Insights Report 2016
Benchmark data on the state of account-based marketing today. Findings, analysis, and tips to help guide your ABM strategy.