Reports

Download industry best practices and analyst reports around demand marketing and measurement.

  • Vendor Landscape: New Technologies Make B2B Marketing Performance Management a Reality

    Vendor Landscape: New Technologies Make B2B Marketing Performance Management a Reality

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  • Aberdeen Group: A Marketing Reality Check for CMOs on Revenue Attribution

    Aberdeen Group: A Marketing Reality Check for CMOs on Revenue Attribution

    This report from analyst firm Aberdeen Group covers the current state of marketing attribution, the attribution models, and what best-in-class marketers are doing to measure their impact on revenue.

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  • ABM Benchmark Insights Report 2016

    ABM Benchmark Insights Report 2016

    Benchmark data on the state of account-based marketing today. Findings, analysis, and tips to help guide your ABM strategy.

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