Presentations

Here you'll find the latest BrightFunnel presentations!

  • The Modern Marketer's Workshop: Marketing Performance Management

    The Modern Marketer's Workshop: Marketing Performance Management

    Heinz Marketing and BrightFunnel present the Modern Marketer's Workshop on Marketing Performance Management.

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  • How to Prep Your Revenue Team for Dreamforce

    How to Prep Your Revenue Team for Dreamforce

    Heading to Dreamforce this year? Check out our top tips on what to pack, the best sessions to attend and how to promote your business during Dreamforce!

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  • Unlock the Buyer Journey by Turning Data Insights Into Action

    Unlock the Buyer Journey by Turning Data Insights Into Action

    Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel shares how you can find the holy grail of marketing and turn the buyer's journey into a science!

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  • Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales and Marketing

    Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales and Marketing

    Colleen Rombach, Senior Manager of Demand Generation at InsideView, explains how to use account-based marketing as a core function to improve sales and marketing alignment.

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  • The New Rules of Sales Development in an Account-Based World

    The New Rules of Sales Development in an Account-Based World

    Matt Amundsen, VP of Sales Development and Field Marketing explains how you can update your sales development playbook for today's complex buyer's journey.

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  • What is Driving Your Leads? 10 Steps to Attribution Analysis

    What is Driving Your Leads? 10 Steps to Attribution Analysis

    Jeff Coveney, President of Rev Engine Marketing, explains how to get started with marketing attribution analytics!

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  • Power Your Customer Experience with Data

    Power Your Customer Experience with Data

    Rafael Flores of Treasure Data explains how to use data to power the customer experience.

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  • Full-Funnel Content

    Full-Funnel Content

    Tara Robertson of Uberflip explains how you can think of and create content for each stage of your funnel!

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  • How to Tie Marketing to Revenue and ROI

    How to Tie Marketing to Revenue and ROI

    Jay Baer, marketing influencer, and New York Times best-selling author teams up with BrightFunnel to show you how you can tie each and every marketing campaign back to ROI and Revenue!

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  • How to Measure the Impact of Employee Advocacy

    How to Measure the Impact of Employee Advocacy

    BrightFunnel and GaggleAMP team up to show you how you can track the impact of your internal employee advocacy efforts!

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  • The Secret To Achieving 10% Higher Win Rates in An Account-Based Full-Funnel Strategy

    The Secret To Achieving 10% Higher Win Rates in An Account-Based Full-Funnel Strategy

    VP of Marketing and Sales Development, Dayna Rothman, shares her tips for succeeding with account-based marketing.

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  • 4 Ways Measurement is Making Sales & Marketing Smarter About Their Buyers

    4 Ways Measurement is Making Sales & Marketing Smarter About Their Buyers

    This session will highlight how modern marketing teams are using reporting and measurement to provide insights and intelligence on the areas that are resonating with key buyers. Providing use case exa

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  • Find Your End-of-Quarter ROI: Tips for Measuring Your Marketing Impact Quarterly

    Find Your End-of-Quarter ROI: Tips for Measuring Your Marketing Impact Quarterly

    It's that time again - long weeknights, multiple cups of coffee and dreaded table joins in Excel as you scramble to pull together your end-of-quarter reporting, right? There's got to be a better way!

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  • How to Track the Campaign Metrics that Matter

    How to Track the Campaign Metrics that Matter

    Marketers are responsible for a lot these days!! From paid programs to tradeshows and events -- how do you know which marketing metrics are the ones that matter? Use the tips to track your marketing e

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  • How to Measure and Optimize Your Multi-Channel Strategy

    How to Measure and Optimize Your Multi-Channel Strategy

    Marketers today are being held accountable for their contribution to revenue. But with so many channels, so many content pieces, and long sales cycles...how do you keep track of it all? How do you pul

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  • How to Measure Content Marketing ROI For Each Stage of the Funnel

    How to Measure Content Marketing ROI For Each Stage of the Funnel

    What are you getting out of your content marketing efforts at each stage of the funnel? This presentation walks you through how you can use measurement to find out!

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  • How to Hire, Structure and Train Your Revenue Team for ABM Success

    How to Hire, Structure and Train Your Revenue Team for ABM Success

    In this presentation, Dayna Rothman, VP of Marketing for BrightFunnel, shares best practices for team structure.

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  • What to Say Next: How B2B Marketers Can Turn Analytics into Actionable Buyer Insights

    What to Say Next: How B2B Marketers Can Turn Analytics into Actionable Buyer Insights

    When it comes to your marketing campaigns and content, how do you know what to say, when to say it, and who to say it to? Find out how to start tracking and measuring your buyer journey so that you ca

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  • How Tegile Uses Revenue Intelligence for Better Marketing & Sales Alignment

    How Tegile Uses Revenue Intelligence for Better Marketing & Sales Alignment

    In this case study presentation, Tegile Systems shared how they rolled out multi-touch attribution to improve alignment between their marketing and sales teams.

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  • The Top 5 Social Media Metrics Your CMO Wants to See

    The Top 5 Social Media Metrics Your CMO Wants to See

    Learn how to track the most important b2b social media metrics and tie social media to revenue with multi-touch attribution.

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