Presentations

Here you'll find the latest BrightFunnel presentations!

  • How to Tie Marketing to Revenue and ROI

    How to Tie Marketing to Revenue and ROI

    Jay Baer, marketing influencer, and New York Times best-selling author teams up with BrightFunnel to show you how you can tie each and every marketing campaign back to ROI and Revenue!

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  • How to Measure the Impact of Employee Advocacy

    How to Measure the Impact of Employee Advocacy

    BrightFunnel and GaggleAMP team up to show you how you can track the impact of your internal employee advocacy efforts!

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  • The Secret To Achieving 10% Higher Win Rates in An Account-Based Full-Funnel Strategy

    The Secret To Achieving 10% Higher Win Rates in An Account-Based Full-Funnel Strategy

    VP of Marketing and Sales Development, Dayna Rothman, shares her tips for succeeding with account-based marketing.

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  • 4 Ways Measurement is Making Sales & Marketing Smarter About Their Buyers

    4 Ways Measurement is Making Sales & Marketing Smarter About Their Buyers

    This session will highlight how modern marketing teams are using reporting and measurement to provide insights and intelligence on the areas that are resonating with key buyers. Providing use case exa

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  • Find Your End-of-Quarter ROI: Tips for Measuring Your Marketing Impact Quarterly

    Find Your End-of-Quarter ROI: Tips for Measuring Your Marketing Impact Quarterly

    It's that time again - long weeknights, multiple cups of coffee and dreaded table joins in Excel as you scramble to pull together your end-of-quarter reporting, right? There's got to be a better way!

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  • How to Track the Campaign Metrics that Matter

    How to Track the Campaign Metrics that Matter

    Marketers are responsible for a lot these days!! From paid programs to tradeshows and events -- how do you know which marketing metrics are the ones that matter? Use the tips to track your marketing e

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  • How to Measure and Optimize Your Multi-Channel Strategy

    How to Measure and Optimize Your Multi-Channel Strategy

    Marketers today are being held accountable for their contribution to revenue. But with so many channels, so many content pieces, and long sales cycles...how do you keep track of it all? How do you pul

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  • How to Measure Content Marketing ROI For Each Stage of the Funnel

    How to Measure Content Marketing ROI For Each Stage of the Funnel

    What are you getting out of your content marketing efforts at each stage of the funnel? This presentation walks you through how you can use measurement to find out!

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  • How to Hire, Structure and Train Your Revenue Team for ABM Success

    How to Hire, Structure and Train Your Revenue Team for ABM Success

    In this presentation, Dayna Rothman, VP of Marketing for BrightFunnel, shares best practices for team structure.

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  • What to Say Next: How B2B Marketers Can Turn Analytics into Actionable Buyer Insights

    What to Say Next: How B2B Marketers Can Turn Analytics into Actionable Buyer Insights

    When it comes to your marketing campaigns and content, how do you know what to say, when to say it, and who to say it to? Find out how to start tracking and measuring your buyer journey so that you ca

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  • How Tegile Uses Revenue Intelligence for Better Marketing & Sales Alignment

    How Tegile Uses Revenue Intelligence for Better Marketing & Sales Alignment

    In this case study presentation, Tegile Systems shared how they rolled out multi-touch attribution to improve alignment between their marketing and sales teams.

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  • The Top 5 Social Media Metrics Your CMO Wants to See

    The Top 5 Social Media Metrics Your CMO Wants to See

    Learn how to track the most important b2b social media metrics and tie social media to revenue with multi-touch attribution.

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  • What to Say Next: How B2B Marketers Can Turn Analytics Into Actionable Buyer Insights

    What to Say Next: How B2B Marketers Can Turn Analytics Into Actionable Buyer Insights

    In today’s complex marketing landscape measuring your marketing performance is table stakes. How do you take those analytics and actually turn them into insights that inform what message you should se

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  • Real ROI: Full Visibility Into Past, Present & Future

    Real ROI: Full Visibility Into Past, Present & Future

    Want full visibility into campaign ROI? Sick of all the spreadsheets? Measuring campaign effectiveness can prove daunting. Real ROI—depending on the length of your sales cycle—can take months to full

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  • Leads to Revenue: Enable Accurate Marketing Forecasts

    Leads to Revenue: Enable Accurate Marketing Forecasts

    Overheard from the executive meeting: “Are today’s marketing activities going to support sales hitting revenue targets two quarters from now?” Prediction is a buzzword. Forecasting is not. Think of th

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  • Campaign Attribution: Start Measuring True Marketing Impact

    Campaign Attribution: Start Measuring True Marketing Impact

    Do your Sales Reps forget to add contacts to Opportunities? Marketers care. We care a lot about what happens to all those leads we generate for sales. It can be hard to get a complete view of marketi

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  • Getting Started with Multi-Touch Revenue Attribution

    Getting Started with Multi-Touch Revenue Attribution

    As marketers carry responsibility for increasing portions of the sales cycle, our budgets and accountability are growing as well. Data-driven marketing is becoming an imperative, and CFOs rightfully e

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