Here you'll find the latest BrightFunnel presentations!
How to Measure Content Marketing ROI For Each Stage of the Funnel
What are you getting out of your content marketing efforts at each stage of the funnel? This presentation walks you through how you can use measurement to find out!
How to Hire, Structure and Train Your Revenue Team for ABM Success
In this presentation, Dayna Rothman, VP of Marketing for BrightFunnel, shares best practices for team structure.
What to Say Next: How B2B Marketers Can Turn Analytics into Actionable Buyer Insights
When it comes to your marketing campaigns and content, how do you know what to say, when to say it, and who to say it to? Find out how to start tracking and measuring your buyer journey so that you ca
How Tegile Uses Revenue Intelligence for Better Marketing & Sales Alignment
In this case study presentation, Tegile Systems shared how they rolled out multi-touch attribution to improve alignment between their marketing and sales teams.
The Top 5 Social Media Metrics Your CMO Wants to See
Learn how to track the most important b2b social media metrics and tie social media to revenue with multi-touch attribution.
What to Say Next: How B2B Marketers Can Turn Analytics Into Actionable Buyer Insights
In today’s complex marketing landscape measuring your marketing performance is table stakes. How do you take those analytics and actually turn them into insights that inform what message you should se
Real ROI: Full Visibility Into Past, Present & Future
Want full visibility into campaign ROI? Sick of all the spreadsheets? Measuring campaign effectiveness can prove daunting. Real ROI—depending on the length of your sales cycle—can take months to full
Leads to Revenue: Enable Accurate Marketing Forecasts
Overheard from the executive meeting: “Are today’s marketing activities going to support sales hitting revenue targets two quarters from now?” Prediction is a buzzword. Forecasting is not. Think of th
Campaign Attribution: Start Measuring True Marketing Impact
Do your Sales Reps forget to add contacts to Opportunities? Marketers care. We care a lot about what happens to all those leads we generate for sales. It can be hard to get a complete view of marketi
Getting Started with Multi-Touch Revenue Attribution
As marketers carry responsibility for increasing portions of the sales cycle, our budgets and accountability are growing as well. Data-driven marketing is becoming an imperative, and CFOs rightfully e