4 Ways Measurement is Making Sales & Marketing Smarter About Their Buyers

July 28, 2017
This session will highlight how modern marketing teams are using reporting and measurement to provide insights and intelligence on the areas that are resonating with key buyers. Providing use case examples and best practice models, this session will examine how to: Align and structure your sales and marketing team around measurements that matter; Analyze each stage of the customer journey can help accelerate revenue; Track ABM initiatives across both sales and marketing; and Enable your sales reps to win by providing them with real-time opportunity analyses.
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