How to Measure and Optimize Your Multi-Channel Strategy
Marketers today are being held accountable for their contribution to revenue. But with so many channels, so many content pieces, and long sales cycles...how do you keep track of it all? How do you pull in analytics for offline channels? How do you know what content and what channels are working? How do you optimize that mix so that you end up with the best possible results? Learn best practices from BrightFunnel VP of Marketing, Dayna Rothman!