What to Say Next: How B2B Marketers Can Turn Analytics Into Actionable Buyer Insights

February 22, 2017
In today’s complex marketing landscape measuring your marketing performance is table stakes. How do you take those analytics and actually turn them into insights that inform what message you should send to what person at what time? By layering in key analytics at every point in your sales funnel you can leverage insight to deliver more engaging customer journeys.
Previous Presentation
The Top 5 Social Media Metrics Your CMO Wants to See
The Top 5 Social Media Metrics Your CMO Wants to See

Learn how to track the most important b2b social media metrics and tie social media to revenue with multi-t...

Next Presentation
Real ROI: Full Visibility Into Past, Present & Future
Real ROI: Full Visibility Into Past, Present & Future

Want full visibility into campaign ROI? Sick of all the spreadsheets? Measuring campaign effectiveness can...