Videos

Enjoy our Marketing Attribution videos!

  • Funnel Friends0:49

    Funnel Friends

    So no one told you marketing would be this way You can’t track ops, leads flop, your funnel’s DOA It’s like you’re always stuck in MQL While your lead gen and your metrics are still living in Excel B

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  • Funnel Friends0:49

    Funnel Friends

    So no one told you marketing would be this way You can’t track ops, leads flop, your funnel’s DOA It’s like you’re always stuck in MQL While your lead gen and your metrics are still living in Excel B

    Watch Video
  • DGR COS17 BrightFunnel Webinar34:29

    DGR COS17 BrightFunnel Webinar

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  • Funnelside Success Stories - EverString3:03

    Funnelside Success Stories - EverString

    Hear about how BrightFunnel helps EverString tackle marketing reporting challenges and more.

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  • Funnelside Success Story - Ellie Mae2:55

    Funnelside Success Story - Ellie Mae

    Find out how Ellie Mae is better equipped to tackle marketing challenges with BrightFunnel.

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  • How to Hire, Structure, and Train Your Revenue Team for ABM Success24:34

    How to Hire, Structure, and Train Your Revenue Team for ABM Success

    Watch BrightFunnel VP of Marketing and Sales Development Dayna Rothman's presentation from Revenue Summit 2017 and learn how to hire, structure, and train your team for success.

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  • Marketing Metrics Madness Webinar Replay58:39

    Marketing Metrics Madness Webinar Replay

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  • Account-Based Marketing Measurement Gets Real32:57

    Account-Based Marketing Measurement Gets Real

    SevOne and BrightFunnel discuss the state of account-based marketing, offering new strategies to help viewers a clear picture of marketing impact at the account level.

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  • BrightFunnel - Marketing Attribution Model Basics (How-To Video)41:18

    BrightFunnel - Marketing Attribution Model Basics (How-To Video)

    Most marketers today still rely heavily on single-touch attribution models. The problem with this is that the value of activities or campaigns can be overstated, while understating everything else. B

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  • Campaign ROI: Full Visibility Into Past, Present & Future (How-To Video)15:57

    Campaign ROI: Full Visibility Into Past, Present & Future (How-To Video)

    Want full visibility into campaign ROI? Sick of all the spreadsheets? Measuring campaign effectiveness can prove daunting. Real ROI—depending on the length of your sales cycle—can take months to full

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  • Leads to Revenue: Enable Accurate Marketing Forecasts (How-To Video)24:29

    Leads to Revenue: Enable Accurate Marketing Forecasts (How-To Video)

    Leads to Revenue: Enable Accurate Marketing Forecasts (Webinar Recording) Overheard from the executive meeting: "Are today's marketing activities going to support sales hitting revenue targets two qu

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  • Campaign Attribution: Measure True Marketing Impact (How-To Video)24:28

    Campaign Attribution: Measure True Marketing Impact (How-To Video)

    Campaign Attribution: Start Measuring True Marketing Impact (Webinar Recording) Do your Sales Reps forget to add contacts to Opportunities? Marketers care. We care a lot about what happens to all t

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