Enjoy our Marketing Attribution videos!
Funnelside Success Stories - EverString
Hear about how BrightFunnel helps EverString tackle marketing reporting challenges and more.
Funnelside Success Story - Ellie Mae
Find out how Ellie Mae is better equipped to tackle marketing challenges with BrightFunnel.
How to Hire, Structure, and Train Your Revenue Team for ABM Success
Watch BrightFunnel VP of Marketing and Sales Development Dayna Rothman's presentation from Revenue Summit 2017 and learn how to hire, structure, and train your team for success.
Marketing Metrics Madness Webinar Replay
Account-Based Marketing Measurement Gets Real
SevOne and BrightFunnel discuss the state of account-based marketing, offering new strategies to help viewers a clear picture of marketing impact at the account level.
BrightFunnel - Marketing Attribution Model Basics (How-To Video)
Most marketers today still rely heavily on single-touch attribution models. The problem with this is that the value of activities or campaigns can be overstated, while understating everything else. B
Campaign ROI: Full Visibility Into Past, Present & Future (How-To Video)
Want full visibility into campaign ROI? Sick of all the spreadsheets? Measuring campaign effectiveness can prove daunting. Real ROI—depending on the length of your sales cycle—can take months to full
Leads to Revenue: Enable Accurate Marketing Forecasts (How-To Video)
Leads to Revenue: Enable Accurate Marketing Forecasts (Webinar Recording) Overheard from the executive meeting: "Are today's marketing activities going to support sales hitting revenue targets two qu
Campaign Attribution: Measure True Marketing Impact (How-To Video)
Campaign Attribution: Start Measuring True Marketing Impact (Webinar Recording) Do your Sales Reps forget to add contacts to Opportunities? Marketers care. We care a lot about what happens to all t