Account-Based Marketing Measurement Gets Real

April 18, 2016
SevOne and BrightFunnel discuss the state of account-based marketing, offering new strategies to help viewers a clear picture of marketing impact at the account level.
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BrightFunnel - Marketing Attribution Model Basics (How-To Video)
BrightFunnel - Marketing Attribution Model Basics (How-To Video)

Most marketers today still rely heavily on single-touch attribution models. The problem with this is that ...