Campaign Attribution: Measure True Marketing Impact (How-To Video)
Campaign Attribution: Start Measuring True Marketing Impact (Webinar Recording) Do your Sales Reps forget to add contacts to Opportunities? Marketers care. We care a lot about what happens to all those leads we generate for sales. It can be hard to get a complete view of marketing impact when you're limited to trusting that the right contacts, if any, are being added to opportunities! See how BrightFunnel solves key attribution problems by providing seamless visibility into multi-touch campaign attribution so you can accurately measure the impact you have on pipeline and revenue.