Marketers today are being held accountable for their contribution to revenue. But with so many channels, so many content pieces, and long sales cycles...how do you keep track of it all? How do you pull in analytics for offline channels? How do you know what content and what channels are working? How do you optimize that mix so that you end up with the best possible results?
Most Recent Videos
Find Your End-of-Quarter ROI: How to Measure Your Marketing Impact Quarterly
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Funnelside Customer Success Story: Lionbridge
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Funnelside Success Story: Blackbaud
So no one told you marketing would be this way You can’t track ops, leads flop, your funnel’s DOA It’s like you’re always stuck in MQL While your lead gen and your metrics are still living in Excel B
DGR COS17 BrightFunnel Webinar
Funnelside Success Stories - EverString
Hear about how BrightFunnel helps EverString tackle marketing reporting challenges and more.
Funnelside Success Story - Ellie Mae
Find out how Ellie Mae is better equipped to tackle marketing challenges with BrightFunnel.
How to Hire, Structure, and Train Your Revenue Team for ABM Success
Watch BrightFunnel VP of Marketing and Sales Development Dayna Rothman's presentation from Revenue Summit 2017 and learn how to hire, structure, and train your team for success.
Marketing Metrics Madness Webinar Replay
Account-Based Marketing Measurement Gets Real
SevOne and BrightFunnel discuss the state of account-based marketing, offering new strategies to help viewers a clear picture of marketing impact at the account level.
BrightFunnel - Marketing Attribution Model Basics (How-To Video)
Most marketers today still rely heavily on single-touch attribution models. The problem with this is that the value of activities or campaigns can be overstated, while understating everything else. B
Campaign ROI: Full Visibility Into Past, Present & Future (How-To Video)
Want full visibility into campaign ROI? Sick of all the spreadsheets? Measuring campaign effectiveness can prove daunting. Real ROI—depending on the length of your sales cycle—can take months to full
Leads to Revenue: Enable Accurate Marketing Forecasts (How-To Video)
Leads to Revenue: Enable Accurate Marketing Forecasts (Webinar Recording) Overheard from the executive meeting: "Are today's marketing activities going to support sales hitting revenue targets two qu
Campaign Attribution: Measure True Marketing Impact (How-To Video)