Marketers today are being held accountable for their contribution to revenue. But with so many channels, so many content pieces, and long sales cycles...how do you keep track of it all? How do you pull in analytics for offline channels? How do you know what content and what channels are working? How do you optimize that mix so that you end up with the best possible results?
Most Recent Videos
The Modern Marketer's Workshop MPM - Day Two
The Modern Marketer's Workshop - Day One
How To Prep Your Revenue Team for Dreamforce
Going to Dreamforce this year? We're sharing best practices for your booth, sales meetings, and networking during Dreamforce. How you can make an impact with your brand, and how to measure the effecti
FunnelFest: Full Virtual Event
Watch as marketing leaders from BrightFunnel, InsideView, EverString, Rev Engine Marketing, Treasure Data and Uberflip share how to create marketing that prospects fall in love with!
FunnelFest: Unlock the Buyer Journey by Turning Data Insights Into Action
Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel shares how you can find the holy grail of marketing and turn the buyer's journey into a science!
FunnelFest Presentation by InsideView: Beyond the Basics of ABM
Colleen Rombach, Senior Manager of Demand Generation at InsideView, explains how to use account-based marketing as a core function to improve sales and marketing alignment.
FunnelFest Presentation by EverString: The New Rules of Sales Development in an Account-Based World
Matt Amundsen, VP of Sales Development and Field Marketing explains how you can update your sales development playbook for today's complex buyer's journey.
FunnelFest Presentation by RevEngine Marketing: 10 Steps to Attribution Analysis
Jeff Coveney, President of Rev Engine Marketing, explains how to get started with marketing attribution analytics!
FunnelFest Presentation by Treasure Data: Power Your Customer Experience with Data
Rafael Flores of Treasure Data explains how to use data to power the customer experience.
FunnelFest Presentation by Uberflip: Full Funnel Marketing
Tara Robertson, Director of Revenue Marketing at Uberflip explains how you can think of and create content for each stage of your funnel!
How to Tie Marketing to ROI and Revenue in 9 Minutes!
Jay Baer, marketing influencer, and New York Times best-selling author teams up with BrightFunnel to show you how you can tie each and every marketing campaign back to ROI and Revenue, in just 9 minut
Between Two Dragons: Episode 7
In the Between Two Dragons finale, House BrightFunnel and House EverString break down the season 7 finale of Game of Thrones!
How to Measure the Impact of Employee Advocacy
BrightFunnel and GaggleAMP team up to show you how you can track the impact of your internal employee advocacy efforts!
Between Two Dragons: Episode 6
Catch this week's new episode of between two dragons to see our analysis of the campaign ROI in Game of Thrones S07 EP 06 "Beyond the Wall."
Between Two Dragons: Episode 5
Catch this week's new episode of between two dragons to see our analysis of the campaign ROI in Game of Thrones S07 EP 05 "Eastwatch."
Between Two Dragons Episode 4
House BrightFunnel is proud to present the best unofficial Game of Thrones marketing recap in all the realm! Watch episode 4 now to catch our thoughts on the season 7 episode "The Spoils of War" and b
The Secret To Achieving 10% Higher Win Rates: An Account-Based Full Funnel Strategy
Dayna Rothman, VP of Marketing and Sales Development, shares her secret to raising win rates by 10%!
Between Two Dragons: Episode 3
House BrightFunnel and House EverString are proud to present the best unofficial Game of Thrones marketing recap in all the realm! Watch episode 3 now to catch our thoughts on the season 7 episode "Th
Webinar: 4 Ways Measurement is Making Sales & Marketing Smarter About Their Buyers
Between Two Dragons: Episode 2